Messaging HierarchyPlate № MES

Messaging Hierarchy Agent

Orders your value props so the most important one lands first.

What this means

A messaging hierarchy ranks the things you say about your product, promise, proof, features, so writers and designers can prioritise consistently.

When you need this

Your site reads like a feature list with no clear headline promise.

What the agent does

  • §Drafts core promise
  • §Tiers supporting claims
  • §Maps proof points
  • §Generates per-channel variants

What it needs from you

  • ·Product description
  • ·ICP
  • ·Top objections

What you get back

  • ·Hierarchy doc
  • ·Headline variants

What it cannot do

  • ×Cannot ship copy to production sites

Human approval required

Heavy review

We are upfront about this: every agent is a draft machine. The level above tells you how much editing to expect before publishing.

Related jargon

Related agents

Brand VoiceBRA

Brand Voice Agent

Documents how your brand sounds, and enforces it.

Outputs
Voice doc
Difficulty
Beginner
Approval
Heavy review
Run time
~8 minutes
Learn & Deploy
Landing PageLAN

Landing Page Agent

Writes a landing page built to convert, not decorate.

Outputs
Full page copy
Difficulty
Intermediate
Approval
Heavy review
Run time
~10 minutes
Learn & Deploy