Messaging HierarchyPlate № MES

Messaging Hierarchy Agent

Orders your value props so the most important one lands first.

What this means

A messaging hierarchy ranks the things you say about your product, promise, proof, features, so writers and designers can prioritise consistently.

When you need this

Your site reads like a feature list with no clear headline promise.

What the agent does

  • §Drafts core promise
  • §Tiers supporting claims
  • §Maps proof points
  • §Generates per-channel variants

What it needs from you

  • ·Product description
  • ·ICP
  • ·Top objections

What you get back

  • ·Hierarchy doc
  • ·Headline variants

What it cannot do

  • ×Cannot ship copy to production sites

Human approval required

Heavy review

We are upfront about this: every agent is a draft machine. The level above tells you how much editing to expect before publishing.

Related jargon

Related agents

Brand Voice№ BRA

Brand Voice Agent

Documents how your brand sounds across channels, then helps enforce that voice in every asset.

Outputs
Voice doc
Difficulty
Beginner
Approval
Heavy review
Run time
~8 minutes
Learn & Deploy
Landing Page№ LAN

Landing Page Agent

Writes a landing page built to convert, not decorate.

Outputs
Full page copy
Difficulty
Intermediate
Approval
Heavy review
Run time
~10 minutes
Learn & Deploy