Messaging HierarchyPlate № MES
Messaging Hierarchy Agent
Orders your value props so the most important one lands first.
What this means
A messaging hierarchy ranks the things you say about your product, promise, proof, features, so writers and designers can prioritise consistently.
When you need this
Your site reads like a feature list with no clear headline promise.
What the agent does
- §Drafts core promise
- §Tiers supporting claims
- §Maps proof points
- §Generates per-channel variants
What it needs from you
- ·Product description
- ·ICP
- ·Top objections
What you get back
- ·Hierarchy doc
- ·Headline variants
What it cannot do
- ×Cannot ship copy to production sites
Human approval required
Heavy review
We are upfront about this: every agent is a draft machine. The level above tells you how much editing to expect before publishing.
Related jargon
Related agents
Brand Voice№ BRA
Brand Voice Agent
Documents how your brand sounds, and enforces it.
- Outputs
- Voice doc
- Difficulty
- Beginner
- Approval
- Heavy review
- Run time
- ~8 minutes
Landing Page№ LAN
Landing Page Agent
Writes a landing page built to convert, not decorate.
- Outputs
- Full page copy
- Difficulty
- Intermediate
- Approval
- Heavy review
- Run time
- ~10 minutes