Hire the agent that does your marketing 24/7.

MarketJargon is an education-first catalogue of AI marketing agents. Learn what the marketing term actually means, then find the perfect agent for your business. We optimize that agent for your company, then it begins running around the clock.

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A vintage engraved robot in a business suit holding a briefcase, the MarketJargon mascot.

"The Agent, dressed for business."

A simple four steps to get started.

We teach you what you need to know, so that you can make a decision about what your business needs. Then we hand you the agent built for it.

After handoff, we're right there in case you want to add anything or something needs to be adjusted.

I

Pick a workflow

Browse the catalogue and find the marketing job you want running on autopilot.

II

Discovery call

We learn your business, your stack, your tone of voice, and what 'good' looks like.

III

Engineered build

Our engineers custom-build the agent for your CRM, your channels, your data. 2–4 weeks.

IV

Always-on operation

Your agent runs 24/7 on a monthly retainer. Monthly reports, dedicated engineer, no usage surprises.

Eight agents to begin with.

A sample of the 50 in the catalogue. Each one is custom-built for the business that commissions it.

See full library →
SEOSEO

SEO Audit Agent

Diagnoses why Google isn't sending you traffic.

Outputs
Prioritised issue list
Difficulty
Intermediate
Approval
Standard review
Run time
~6 minutes
Learn & Deploy
AEOAEO

AEO Agent

Optimises your content to be cited by AI answer engines.

Outputs
Rewritten passages
Difficulty
Intermediate
Approval
Heavy review
Run time
~9 minutes
Learn & Deploy
Content BriefCON

Content Brief Agent

Turns a keyword into a writer-ready outline.

Outputs
Brief document
Difficulty
Beginner
Approval
Light review
Run time
~3 minutes
Learn & Deploy
ICPICP

ICP Builder Agent

Defines exactly which customers you should be selling to.

Outputs
ICP document
Difficulty
Intermediate
Approval
Standard review
Run time
~12 minutes
Learn & Deploy
Lead MagnetLEA

Lead Magnet Agent

Creates a free resource people will trade their email for.

Outputs
Lead magnet draft
Difficulty
Beginner
Approval
Standard review
Run time
~8 minutes
Learn & Deploy
Appointment SettingAPP

AI Appointment Setter Agent

Turns interest into booked calls, demos, and visits.

Outputs
Reply scripts
Difficulty
Intermediate
Approval
Heavy review
Run time
~real-time
Learn & Deploy
Short-Form VideoTIK

TikTok/Reels Agent

Generates ready-to-post short-form videos, script, voiceover, and edit included.

Outputs
Finished vertical videos
Difficulty
Beginner
Approval
Standard review
Run time
~4 minutes
Learn & Deploy
CROCRO

CRO Audit Agent

Finds the leaks costing you conversions.

Outputs
Friction report
Difficulty
Intermediate
Approval
Standard review
Run time
~9 minutes
Learn & Deploy

The Jargon Desk.

Open the full glossary →

A working glossary of marketing terms, written in plain English by people who have run the campaigns. Every term links to the agent that handles it.

Our schtick is to teach you something about marketing that you didn't already know. Now that you're aware of what would help and why it's effective, the best thing would be to just have us take care of it now.

Every business needs a marketing budget. This is the most efficient way to spend it.

AEO
Answer Engine Optimization
Optimising content so AI tools like ChatGPT and Perplexity cite you in their answers.
A/B Test
Split Test
Showing two variants to comparable audiences to learn which performs better on one metric.
Attribution
Attribution
The model deciding which marketing touch gets credit for a conversion.
Brand Voice
Brand Voice
Your brand's consistent written personality, tone, words, rhythm, and red lines.
CAC
Customer Acquisition Cost
Total sales and marketing spend divided by new customers acquired in the same period.
Content Brief
Content Brief
A structured outline that tells a writer exactly what to produce: angle, headings, sources, length.
Content Calendar
Editorial Calendar
A schedule of what you'll publish, where, and when, pinned to themes and events.
Conversion Rate
CVR
The percentage of visitors who take a desired action, signup, purchase, demo.
CRO
Conversion Rate Optimization
The practice of improving conversion through structured testing and friction removal.
CTR
Click-Through Rate
Clicks divided by impressions, how compelling your headline or ad is.
Drip Campaign
Drip
A series of pre-written emails sent on a schedule or trigger.
Founder-Led Marketing
Founder-Led Marketing
Putting a real person, usually the founder, at the front of brand and content.

SEO vs. AEO vs. CRO.

Three acronyms that are often confused, even though they do very different jobs. Here's the difference in one table.

Swipe to compare →

 SEO Search Engine OptimizationAEO Answer Engine OptimizationCRO Conversion Rate Optimization
The goalRank in Google results.Get cited by AI answer engines.Turn more visitors into customers.
The audiencePeople searching keywords.People asking AI tools.People already on your page.
Main leverContent, links, technical health.Structured answers, citations, schema.Copy, design, friction removal.
You'll know it works whenRankings climb and traffic grows.Your brand appears in AI answers.Same traffic produces more revenue.
Agent to deploySEO Audit AgentAEO AgentCRO Audit Agent

Put the right agent to work.