Media Buying Agent

Media buying is the discipline of deciding where advertising money goes: which platforms, which placements, how much to each, and what each pound or dollar is expected to return. It is budget strategy, not button-pressing.

You're spending across several platforms on instinct, can't defend the split, and have no benchmark that tells you when a channel has earned more budget or should be cut.

• §Maps your objective and margin to a realistic channel mix
• §Recommends platform and placement priority based on audience and intent
• §Allocates budget across channels with a test-and-scale reserve
• §Sets target CPA, ROAS, and frequency benchmarks per placement
• §Builds a pacing schedule with weekly reallocation rules
• §Defines the kill criteria and scale criteria for every line item

• ×Cannot buy media or place bids on your behalf
• ×Cannot guarantee platform results
• ×Cannot override poor creative or a weak offer

We are upfront about this: every agent is a draft machine. The level above tells you how much editing to expect before publishing.